George Washington Crossing The Delaware

Luck Is What Happens WhenPreparation Meets Opportunity

Success isn't born, it's made. To us, success is a science. We don't believe in luck, fate or magic — only cause & effect. Our method focuses on the things with "causality", not whatever is in vogue. We follow results and data, not the crowd.

The traditional education method is broken

So we came up with our own way of doing things. We don't view education as a linear mechanical process, we view it as a non-linear dynamic process—like nature.

Linear education (old)

Most universities and online courses use a linear education system that resembles a 1950's assembly line. The student consumes impersonalized theory and then is expected to achieve real world results.

Non-linear education (new)

Unstarving Artists uses a non-linear education system that resembles the dynamic process of nature. With the environment, building blocks, mental reprogramming, real world application and feedback that we provide you with, you can predictably optimize for and achieve your life goals.

Non-linear education (new)

Our Approach

How our method works

Traditional education systems produce cookie-cutter people with no creativity or critical thinking. We provide students with a hands-on environment and building blocks—then we let emergence happen.

Environment

A student's ability to grow is heavily affected by their environment. We provide the optimal learning environment with positive supportive community, accountability, live Q&As, and expert mentorship.

Building blocks

Each student is unique and creative. Instead of killing that part of them, like most educators do, we provide them with knowledge "building blocks" that they can then arrange anyway they choose!

Mental reprogramming

The top stumbling blocks for students are psychological, not practical. For students to learn and grow, we must retool their minds for enhanced awareness, self-esteem, cognition, and the removal of unhelpful beliefs.

Real-world application

In theory, students just need theory. In practice, students need practice too. We breakdown the theory, then have students apply it right away in the real world for feedback. This creates "thoughtful action takers".

Real-world goals

Degrees and certificates are forms of recognition that don't reflect reality and lead to a false sense of entitlement. Our students don't get certificates. They focus on and optimize for real-world goals.

Real-world feedback

Students need feedback to measure their progress and improve their activities. Our students receive genuine actionable feedback from the market, not from artifical quizzes, tests, or assignments.

Proven real-world results with artists like you

We don’t provide our artists with certificates, degrees, credentials, badges, or participation awards. We provide our artists with real-world results: collectors, growth, profits, self-improvement, and success.

Active students
115
Revenue earned by students
$12m
Millionaire students
3

There Is No Magic Pill

We teach the full stack

Most courses you see out there teach a specific secret "magic pill" like Instagram, Etsy, or Shopify. This creates clueless artists who don’t understand the whole picture.

To build a successful art practice, you must embrace the “full stack”—five connected layers of fundamental principles that build on top of each other.

  1. Mental awareness — Identity, purpose, discipline, & beliefs
  2. Mental cognition — Focus, planning, prioritization, & problem solving
  3. Practice principles — Frameworks, concepts, & mental models
  4. Practice disciplines — Strategy, service, marketing, & sales
  5. Practice processes — Tools, systems, workflows, & metrics

All five layers are explained below...

Oliver Hojas Logo

Within 30 days, I sold a painting for €3,800—the most I had ever sold my work for. In total I sold €25,800 in my first 60 days. If you want to make more sales you need a mentor one or two steps ahead of you. I would 100% recommend Harry and I look forward to us working together for a long time.

Oliver Hojas

Oliver Hojas

Abstract Artist

Layer 1. Mental awareness

Mental awareness kickstarts everything. It's what gives you your sense of identity, self-image, beliefs, awareness of your emotions, thoughts, actions, and behaviors.

It's the base primal function that allows you to identify patterns, think clearly, catch yourself, avoid delusions, and your capability for self-control and self-discipline when emotions stir inside you.

We begin here to flush out delusions and unhelpful beliefs, rebuild identities, and make our students more conscious of reality.

Taking ownership

Realizing that your situation in life is nobody's doing but your own. You create it.

Self awareness

Cultivating awareness of your self-image, emotions, biases, thought and behavior patterns.

Forging your identity

Getting clear on your identity, designing a more successful one, and growing into it.

Making the unconscious conscious

Knowing the hidden reasons behind your undesired behavior and decisions.

Hyper-aware pattern recognition

Observing your own thought and behavior patterns as they fire and before you act.

Rebuilding belief systems

Auditing everything you hold to be true and rebuilding a worldview from the ground up.

Limbic system awareness

Becoming aware of your emotional impulses and desires and how to override them.

Feedback loop intervention

Grasping the leveraged nature of consciousness. Riding the positive up, and intercepting the negative on the way down.

Transcending the linear

Appreciating the flaws of linear thinking. Graduating to non-linear thinking.

Laser-like focus

Quieting the noise to spend extended periods of time in deep concentration at will.

Self-discipline & impulse control

Impulse control, planning, and "stick-to-itiveness" so you never waver on your goals.

Machine-like consistency

Building extraordinary grit to work as much and as long as you want, year after year.

Layer 2. Mental cognition

Mental cognition, the second layer, is responsible for creative problem solving, critical thinking, planning, and prioritization.

It's the higher-level "executive" function that selects and successfully monitors behaviors that facilitate the attainment of chosen goals.

We bolster mental cognition in our students' minds so they can think for themselves and troubleshoot more and more without hand-holding.

Problem solving

Getting clear on the root problem, hypothesizing solutions, prioritize ones to test, and iterating.

Critical thinking

Questioning assumptions, reasoning from first principles, and objectively forming judgements.

Prioritization

Knowing what activities to do in what order and how much relative emphasis to place on each activity.

Planning and scheduling

Defining long-term goals, reverse engineering them into milestones, scheduling, batching, and delegating.

Decision making

Rapidly collecting relevant information, weighing trade-offs, and deciding what to do.

Efficient organization

Bucketing, defining, naming, organizing, and tuning things for optimum efficiency.

Resource allocation

Devoting time, focus, and energy to critical things while ignore unessential activities.

Perception

Looking at something from all angles and synthesizing based on multiple points of view.

Analysis and understanding

Breaking something down into its constituent elements to gain a deeper understanding.

Mental mapping

Internalizing principles by visualizing related concepts and their interconnections.

Systems thinking

Grasping the interplay of inputs, outputs, processes, feedback, and the environment within a system.

Divergent and convergent thinking

Exploring many possible paths and then selecting the single best one to walk down.

Layer 3. Practice principles

Practice principles are fundamental beliefs, rules, or values that represent what is desirable and positive for the art practice and the artist within it. Practice principles together form a philosophy.

We think differently about the art profession, we see it as analytical, quantitative, scientific and more "engineering" than "charismatic". We have a bias towards value and results, not social popularity.

We teach our students our idiosyncratic practice philosophy and allow them to adopt it as their own or edit it so that its more personally aligned to their own beliefs and philosophy.

Unstarving Artists' practice philosophy is built on 15 principles:

Pick a niche

Find an area you are interested in, focus on it, and understand it better than anyone else.

Meet a desire

Identify a deep widespread desire your niche has and address it with your work.

Work from the market backwards

All ideas should emerge from a dialogue with the market, not your brain. Serve others first.

Collector obsession

Do what's best for your collector, because that is what's best for you, you just might not see it yet.

High standards

Don't settle for great. Set uncommonly high standards & expect them from everyone.

Frugality

Do more with less. Constraints yield resourcefulness, independence, and invention.

Relentless grit

Some people choose to work harder, smarter, or longer. We choose all three at once.

Laser focus

There's nothing so useless as doing efficiently that which should not be done at all.

Go all in

Whether you think you can or can't—either way you're right. Decide and commit. Know you can and will do it.

Value > fame

Art is a game of solving problems, creating value, and getting paid. Fame is not a business model.

Think scientifically

Use data, test, and iterate. Channel your inner scientist and reason from first principles.

Competition is for losers

Collectors like differentiation. If you blindly copy everyone else, you're dead.

Systemize and measure everything

See your art practice as a system. Inputs, processes, outputs, feedback, and more.

Cash over profits

Cash today is more important than potential profits tomorrow. Seek to grow cash, not potential profits.

It's all about the long-term

Sacrifice in the short-term for sustainable long-term success. It's a marathon—not a sprint!

Layer 4. Practice disciplines

Practice disciplines are specific branches of knowledge relating to art practice functions like: sales, marketing, service, operations, accounting, legal, support, and management.

Most online courses cover one discipline, this creates single skilled artists who get eaten alive when attempting to sell their artwork. We teach you multiple disciplines so that you can start and grow an art practice yourself, moving quickly, without hiring contractors or staff.

We create polymath "artist-entrepreneurs" that are multi-discipline and pack the firepower of 10 people in one. Imagine outproducing 10 people in 1/3rd the time. That's what we refer to as "full stack".

Below are some of the disciplines you'll learn in our programs:

Business fundamentals

Choosing a niche, identifying desires, finding opportunities, market validation, and pricing.

Collector experience

Designing, delivering and improving a differentiated experience that collectors love.

Marketing

Getting your market's attention so you can speak with deep-pocketed collectors ready to buy.

Sales

Talking to prospects, ethical persuasion, handling objections, and selling your artwork on calls.

Psychology & neuroscience

Psychology, human behavior, habits, unhelpful beliefs, and how to rewire your brain for growth.

Problem solving

How to think clearly, make good decisions quickly, and see ten steps ahead with precision.

Accounting, legal & tax

Incorporating your art practice, structuring it efficiently, doing your books, legal contracts, tax.

Social media

Creating social media pages and funnels, all by yourself. Be better than the experts, get it for free!

Lead generation

Creating evergreen social media posts that generate real leads, scheduling and testing posts.

Management & hiring

How to hire art reps and apprentices, management, culture, performance tracking.

Operations

Seeing your art practice as a machine. Systemize, tune, and optimize it for efficiency.

Scaling & automation

How to scale from 0 collectors to $300k+ / year at breakneck speed with systems/automation.

Layer 5. Practice processes

Practice processes are sets of actions or steps taken in order to achieve a particular result. Every art practice discipline has multiple practice processes that sit on top. Think of them as step-by-step instructions, like a recipe for making your favorite pizza, except for anything!

Example: Marketing is a discipline where you understand the theory of how it works. But to actually market your art practice effectively, you need to know the step-by-step instructions of creating posts, publishing them, measuring KPI's, troubleshooting errors, etc.

Most online courses teach you high level theories with vague instructions on how to execute the theories in the real world. This leaves students clueless about how to execute what they know and actually get results.

We teach our students the big picture, the details, and every layer in between. Our programs show you how to start and grow a profitable art practice with instructions that go as detailed as what buttons to click and what works to write. (seriously... it's wild).

Below are some of the processes you'll learn in our programs:

Discovering a niche you're interested in

Instructions on how to choose a niche that aligns with your talents & interests.

Conducting market research

Instructions that walkthrough researching your niche online, in-person, and via calls.

Naming & incorporating your practice

Instructions that show you how to incorporate your art practice and set up shop.

How to get clients organically

Instructions that show you how to get clients with FB, IG, LinkedIn, cold email, and more.

Setting up social media

Instructions that show you how to set up your social media presence quickly and for free.

Closing deals with a single phone call

Instructions that show you how to turn prospects into clients with a 45-min script.

Creating funnels that convert

Step-by-step instructions, templates, and workflows to create social media funnels.

Creating Facebook posts

Instructions, templates, and tools to create world class FB posts that attract deep-pocketed collectors.

Hiring and managing contractors

Instructions, templates, interview questions, software and systems to hire/manage a team.

Sophisticated business automation

Instructions, downloadable templates, and software to create time saving automations.

Accounting, cashflow and finance

Instructions, tools, software and systems to do your books, maximize profits, know your KPI's.

Structuring & scaling your practice

Instructions, org charts, hiring strategies and management systems to rapidly grow a team.

Ready to earn more from your art?First, see how it works.Then, apply to see if you qualify.